Brett Trout and Adam Steen speaking at What Now?

Brett Trout , Law Offices of Brett Trout and Adam Steen , 25 Connections spoke about Character in Business and how to not be an @$$hole for part 5 of our WhatNow? Series.  Brett gave the group solid advice about developing their own moral “code” by watching others. He pointed out that just because something is “legal” does not necessarily make it ethical and that each person will have to decide for him/herself what is right. He also reminded us that ethical people struggle early on because ethical decisions often don’t yeild positive results quickly. Brett encouraged us by sharing that in 5 years the tables will turn and those that have behaved ethically will have a much better overall position. Adam Steen discussed how in his unique business model relies on trust to work, and that ethically his entire business is gray area because there are few if any precedents. He talked about several specific ethical decisions that he has been faced with and how he’s handled them.

Adam and Brett related their ethical decisions to how quickly with recent technologies unethical people are “outed” as opposed to how long it used to take with traditional means of communication.

Don’t miss our final installment of WhatNow? Friday April 3rd , our topic is Marketing: How to get Creative in a Tight Economy. Our speakers Mike Ferrari, SmartyPig.com and Mike Wagner, White Rabbit Group.