WhatNow? Marketing on a Shoestring Budget

Mike Wagner of The White Rabbit Group and Mike Ferrari of SmartyPig were our speakers for the final installment of the WhatNow? lunch and learn series. And they certainly did a fantastic job of wrapping things up for us. Mike Ferrari reminded us “you’ll be surprised what you can do yourself” and Mike Wagner emphasized that “Advertising is the price you pay for being UN-remarkable”. Ferrari told us about how he sets aside a few hours everyday to monitor SmartyPig’s online presence. He told us a story about how a small “snafu” early on made him wonder if it was all over before it started but by handling the mess and responding to EVERYONE in a matter of days (from a Friday to a Monday which is unheard of for “banker hours”) they wiped the egg from their face and emerged a more credible and trusted company. Wagner spoke heavily on the relationship with clients affecting a companies marketing strategy and how it fails when the client is no longer in love with their customers.

We want to extend a big Thank You to Nathan Wright of Lava Row and Andy Brudtkuhl of 48Web for planning speakers and hosting the WhatNow? A  six part entrepreneur survival guide. We may provide the space to do great things but our wonderful community of businesses and friends make these great things happen.

Tags:Events, lunch and learn, specialevents, whatnow